Believe it or not, people like to get good deals. They like to receive emails relevant to their interests. So, if you do not provide this service, someone else will. More than likely, this will be your competition.
So here are the three easy steps to get your small business email list:
- Get a free MailChimp account - You will be able to send up to 12,000 emails a month for free. As well as be able to see exactly how many people click on links, open accounts, etc. You will also be able to customize a standard template (read: fancy email) with even a novice level of computer skills. Don’t worry, if your list grows beyond this level, Mail Chimp makes it easy to send additional emails for a very low fee. Sign up by going here.
- Start collecting subscribers - Be it through a link on your website (Mailchimp provides the code for this, but if you are using WordPress, you can install one of the numerous plugins for Mailchimp found in their marketplace. You can also manually add email addresses. Tip: If you have a brick and mortar business, create a signup list in store where you enter the addresses manually.
- Send your first email - Mailchimp calls these “campaigns.” Create your first campaign when logged in. Select a pre-designed template, and type your message. Remember to keep it brief and include pictures! Also, be sure to link back to your website to further increase user engagement.